Brand Identity
For brands new to the world, and those who want a refresh! Just like the way we present ourselves—how we dress, walk, and talk—sends a message, your brand sets the foundational impression your business makes on the world. It’s what sets you apart from competitors and draws your dream audience in.
Our Brand Identity package equips you with all the essentials: a primary logo, alternate versions and submarks, a custom colour palette, chosen fonts, and a brand guide. This guide isn’t just instructions; it’s the blueprint for using your new brand elements effectively, ensuring you make a bold, unforgettable impression.
Timeframe: 6–8 weeks
Event Assets
Posters, signage, brochures, merch (a personal favourite)—you name it. Whether it’s your very own event, or one you’re attending, your brand deserves to shine, and eye-catching design is what makes it unforgettable. Let’s create bold, cohesive visuals that turn heads and leave a lasting impression.
Event packages are built around your needs, big or small.
full marketing campaign: 8–10 weeks
Illustration
Custom illustration brings your brand to life. One-of-a-kind, hand-crafted, made just for you. Whether it’s digital icons, cover art, or something from your wildest imagination, the possibilities are endless.
Illustration projects are quoted per project to match your vision—let’s make something never seen before, and uniquely you.
Timeframe: dependent on project
Custom Projects
Looking for something small, something different, something more? These services can be added to any package or booked à la carte as a standalone project.
Print design
+ Marketing collateral
Posters, brochures, cards, etc
+ Report design
Cover, page layout, etc.
+ Restaurant collateral
Menus, marketing, signage, etc
Illustration
+ Spot illustrations
+ Posters & flyers
+ T-shirt designs
+ Icon sets
+ Stickers
Packaging
+ Product packaging
Boxes, bottles, labels, tags, etc
+ Mailer packaging
Mailer boxes, stickers, etc.
+ Album artwork
CD packages, vinyl sleeve, etc
Events & Promotion
+ Campaign Development
Identity, one-pager, brochure, etc
+ Events
Poster, banner, social media, etc
How It Works
Phase 1
Discover
A strong believer that great design starts with a conversation. I’ll send over a quick questionnaire, then we’ll hop on a discovery call to dive into your goals, audience, and vision. I’ll also do some independent research and pull together a design brief to set the foundation for everything to come.
Phase 2
Create
With a clear direction in place, I’ll craft moodboards that bring different design styles to life. Your feedback leads the way, and I’ll apply the chosen style to real mockups—so you can see your brand in action before we go all in.
Phase 3
Collaborate & Refine
We’ll work closely to fine-tune the design, making sure it feels 100% right. Be deeply honest—tell me what you love, what’s not working, and why—so we can craft something you’re genuinely excited to use.
Phase 4
Expand & Launch
Once you’ve approved the final design, I’ll bring the full vision to life, creating every additional asset to ensure they’re cohesive and made to work seamlessly together. Your final files will be neatly packaged with clear guidelines, so you can launch with confidence.
testimonials
I’ve had the pleasure of working with April over the years, and her design work has been invaluable to my growing business. She designed my logo, which has beautifully represented my brand for over seven years. From the start, April was collaborative and attentive, taking my vision and refining it into something timeless and impactful. Her ability to merge creativity with professionalism is truly exceptional, and I can’t recommend her design services enough!
– Brittani
Owner, Scenic Route Jewellery
Questions
How long have you been designing? What’s your experience?
I’ve been a graphic designer for over eight years, working both freelance and in agencies. I graduated from the Digital Arts & New Media program at Selkirk College in 2017. My experience spans brand development, multi-faceted campaigns & events, long-form layout design, web design, and illustration.
How do I know if we're a good fit?
Since we’ll be working closely and collaboratively, it’s important that we’re on the same page. After you submit the contact form, we’ll schedule a quick, complimentary call to chat and make sure we’re a great match before moving forward.
How much is this going to cost?
Every project is completely unique, so I’ll always set up an intro call to understand your specific needs. The more details you provide, the better I can tailor a custom proposal for you!
For branding packages and event campaigns, clients typically invest between $1,500–$4,000.
Individual illustrations start at $200.
How soon can we get started?
I generally book projects one quarter in advance, meaning your start date will likely be 1-3 months out, depending on scope and availability. Since this is an engaging process, your timely feedback is key to keeping things on track.
Need it sooner? Rush jobs may be available for an additional fee.
How long does it take to complete a project?
Branding projects are typically a 6-8 week collaboration, while full event marketing campaigns usually require an 8-10 week turnaround. Keep in mind, though, that every project is unique, so timelines can vary depending on your specific needs and the details of the job.