Building on the illustrative, fresh, refined look we created for last year’s design we made this year brighter and more whimsical. Inspired by the opening night performance of A Midsummer Night’s Dream, we brought in natural elements and a magical touch.
Based in Elora, Ontario, the three week long festival draws in both locals and tourists alike. We wanted to appeal to the existing festival patrons while also developing a fresh and approachable look to attract younger folks who may be new to classical and choral music.
ROLE
- Conceptualization
- Research
- Illustration
- Layout Design
- Animation
- Digital Production
- Print Production
To start off the process we crafted the illustration that would be the focal point of the marketing assets. Featuring a nighttime scene of the Gambrel Barn, one of the primary venues, we surrounded it with floral and woodland elements as a subtle nod to the opening night’s performance of A Midsummer Night’s Dream.
The assets delivered included posters, postcards, a brochure, social media posts, animated reels and digital ads.
