For their 46th festival, the Elora Festival was looking to develop a forward-thinking, fresh, refined look for the marketing assets to reflect the artistic mastery of the event’s performances.
Based in Elora, Ontario, the three week long festival draws in both locals and tourists alike. We wanted to appeal to the existing festival patrons while also developing a fresh and approachable look to attract younger folks who may be new to classical and choral music.
ROLE
- Conceptualization
- Research
- Illustration
- Layout Design
- Animation
- Digital Production
- Print Production
To start off the process we crafted the illustration that would be the focal point of the marketing assets. Featuring the Gambrel Barn, one of the primary venues, we surrounded it with a tribute to the natural and built environment in Elora. Those familiar with the town will recognize the Tooth of Time, St. John’s Angelican Church, the “Tall Man” statue, and the historic buildings that line the Grand River.
The assets delivered included posters, postcards, a brochure, social media posts, animated reels, digital ads and street banners.
