Seeking to grow their social media presence, Root + Shoot wanted a logo and brand to reflect the essence of their farm as it evolves year over year. 

Root + Shoot Ranch is a small market garden nestled in community – dedicated to slow living and locally grown goodness. Cultivating a variety of flowers, vegetables, fruits, and more, all nurtured with care. What sets them apart is a deep-rooted commitment to sustainability and community. The name “Root + Shoot” reflects their passion for nurturing from the ground up, fostering connections through wholesome, homegrown produce and goods.

Working closely with Root + Shoot, I created a logo that focuses on the heart of the name. And crafted a set of illustrative icons to be utilized across their social media.