For their 2025-2026 concert season, the Elora Singers were looking to develop a forward-thinking, polished, elegant look for the marketing assets. Our foremost goal was to honour the historical repertoire but bring a modern contemporary aspect that appeals to a younger audience.

To stand out from others in their industry we realized that featuring imagery and bold colours in the season visuals was the way forward. We chose floral imagery that had thematic and symbolic ties to the topics covered in each concert’s pieces. Applying a subtle motion blur effect we were able to capture the creativity, momentum and movement that you experience when witnessing a choral performance.

By housing the imagery within a dark archway we are sparking interest and inviting people into the performances to come.